The Construction Industry Council launches brand refresh with new logo and strapline: Built Environment Professions Together.
The Construction Industry Council (CIC) Members held their 101st meeting this week, at the London offices of the Chartered Institute of Building (CIOB) in Kingsway, where they launched the new logo, together with the new strapline: Built Environment Professions Together.
In a bid to identify the future focus and shape of the organisation, the brand refresh is one of several recommendations of a year-long Strategic Review of the CIC, which looks at the best way to serve its members over the next five years. The recommendations stated that CIC should have a name and a strapline which reflects what the organisation represents, with a clear message and vision and defined priorities which are regularly re-assessed.
The new logo was designed by Ocean Design, whose brief was to keep the agora but update the logo so that it could be successfully utilised across all digital platforms.
Speaking about the new, refreshed CIC logo, its Chief Executive, Graham Watts said: “Former RIBA President, David Rock, gave the Building Industry Council, which became the Construction Industry Council, in 1991, a logo that truly represented the collaborative ideals of the organisation.
“It was a professional image that enabled a fledgling organisation to punch above its weight, in so many ways. I have lived with it, more or less every day, for 25 years and, whilst it is sad to say goodbye to an old friend, I’m truly delighted with the new design from Ocean. It’s fresh, vibrant, colourful; works well on a range of platforms and yet remains true to that collaborative ideal that will continue to sustain the CIC and its members for many more years.”
The CIC Strategic Review was facilitated by Richard Brindley of R Brindley Consult Ltd., and led by Tony Burton, CIC Chairman (2014/16), with support from Professor John Nolan (CIC Deputy Chairman 2015/16 and Chairman from 30 June 2016), Graham Watts and CIC staff members, a Strategic Review Steering Group, comprising several member representatives, and workshops of member representatives at the 2015 and 2016 Members’ Conferences.
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