JCB buys power generator firm Broadcrown

JCB Power Products has acquired UK diesel generator manufacturer Broadcrown Ltd – a move that will see it expand its product range of generators.

JCB Power Products is the power generation arm of construction equipment manufacturer JCB and began offering its own range of generators in 2006 to coincide with the launch of the JCB engine.

At the moment, JCB Power Products provides a range of over 200 generators from 8-3300kVA, 35% of which are powered by JCB’s engines, produced at JCB Power Systems in Foston, Derbyshire.

Broadcrown was established in 1976 and has a 29,000 sq ft assembly and test facility at Hixon, near Stafford, a 19,000 sq ft assembly plant in Newtown, Wales and employs more than 100 people.

The business will now operate under the name JCB Broadcrown, with its products will be marketed as Broadcrown. It will offer a full portfolio of products and services, providing power solutions to a diverse range of industries and sectors. The Company specialises in diesel generators and power generation systems providing power from 6 kVA to 30 mVA.

Jonathan Garnham, JCB Power Products Director & General Manager Jonathan Garnham said: “JCB Power Products already has an excellent generator range sold through a network of 150 dealers. This purchase offers us a fantastic opportunity to accelerate the growth of the JCB Power Products business by significantly extending the range. It also offers a great opportunity for the fuel-efficient JCB engine to power more generators.”

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