Leading property, residential, construction and services company, Kier Group, has won a prestigious Summit International Award (SIA) in the ‘Corporate Image’ category.
The SIA has a 21-year history in celebrating excellence in the marketing communications industry, with jury panels made up of judges from around the world. It administers three advertising and marketing award competitions throughout the year with the intention of raising awareness of companies and individuals who have the creative and marketing talent to go beyond the norm.
All submissions are judged on strength of concept, quality of execution and ability to persuade.
The entrants aren’t judged by comparison to an arbitrary standard but rather judged in competition with other entries within their category. This generates a competitive environment and results in winners not only meeting a minimum standard but producing something that is truly eye catching.
‘The Kier Effect’ was commissioned by Kier’s marketing team and and produced by external agency TechTV.
Kier Group’s Head of Marketing, Claire Savage, said: “We are delighted that our film has been recognised as truly representative of our new brand strategy.
“Using this and our increasing range of new films we have been able to highlight the best of Kier and measure the impact of different types of content. As a result of this we are bringing the Kier brand to life and are beginning to get talked about and noticed in a positive light more than ever before.”
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